Sports Direct and adidas Are Bringing Malaysia's Running Community Together with Chase The Pace 2026
There's something special about showing up for an early morning run with a group of strangers who all share the same goal: simply to move.
That's exactly the spirit behind Chase The Pace 2026, a nationwide running series by Sports Direct Malaysia in collaboration with adidas. More than just another community run, it's an invitation for runners of every level, from complete beginners to pro-marathoners, to come together, discover new gear, pick up practical running tips, and enjoy the journey alongside fellow runners.
The series officially kicked off on 25th April 2026 at Sports Direct Sunway Pyramid, where runners gathered before sunrise for a relaxed social run through the surrounding neighbourhood. Leading the way were familiar faces from Malaysia's running scene, including Adam Nizam from Brand New Waves Running Club and Zachary Foong from Backyard Running Association, creating a welcoming atmosphere that encouraged conversation just as much as running.