New Balance is an American multinational company based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. New Balance is best known for its athletic shoes, but it also makes other athletic clothing.

New Balance FuelCell

FuelCell SC Elite is premium performance that is truly built for race day.

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New Balance Fresh Foam

Perfect for everyday running to weekend parkruns, these shoes deliver speed and comfort.

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Popular Categories

Footwear

Discover the New Balance trainers range and level up your sneaker game

Clothing

An abundance of comfort and style for sports and lifestyle occasions

Lifestyle

Style up your kicks collection with all the most popular New Balance trainer collection, available at USC by Sports Direct

Running

Whether you're a regular runner or some just starting out, our New Balance range of running gear will get you kittled in the best possible running equipment.

FuelCell SuperComp Elite v5 | New Balance

New Balance | Running | FuelCell SuperComp Elite v5

The FuelCell SC Elite is premium performance that is truly built for race day. The ultra-lightweight design is equipped with a carbon fiber plate and an ultra-responsive PEBA midsole, for every step taken toward your best time.

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New Balance

Q: WHAT TO LOOK FOR WHEN BUYING NEW BALANCE SHOES?

When purchasing New Balance shoes, it is important to consider fit, arch support, activity performed, cushioning, durability, breathability and stability. New Balance offers a range of widths for different foot types. Choose shoes that suit your arch type and activity. More cushioning is recommended for high-impact activities. Look for shoes that are durable and breathable. If you have excessive pronation or need movement control, opt for "stability" or "motion control" shoes.

Q: WHAT PRODUCTS DOES NEW BALANCE MAKE?

New Balance offers a variety of sports shoes, clothing and accessories. Some of the main product lines include: * Running shoes: for road running, trail running, racing, etc. * Walking shoes: for casual walking or fitness walking * Versatile shoes: for indoor workouts and high-intensity interval training * Tennis shoes * Lifestyle shoes: more casual and sports-inspired models for everyday use * Clothing: tops, bottoms, socks, jackets, etc. * Accessories: fitness trackers, smartwatches, backpacks, etc.

Born in 1906 to create arch support for footwear with greater balance and comfort in the shoe, New Balance has grown to be a world leader in athletic footwear, apparel and equipment. A leader in sportswear technological developments and a favoured brank of sneakerheads, New Balance is a name that should feature heavily in everyone’s wardrobe. We’re proud to offer a wide range of New Balance products, covering both sports and lifestyle footwear, clothing and accessories. New Balance trainers are a must-have pick, while New Balance running shoes and football boots will level up your game. In terms of clothing, the New Balance catalogue covers everything from t-shirts and jackets to shorts, of vests and a whole lot more for running, football and other activities. Whether you’re looking for high-quality sportswear or just something comfy and stylish to wear on the street, New Balance is always a good pick.