SPORTS DIRECT STRIKE 2026
WHERE FOOTBALL TAKES CENTRE STAGE
Celebrating local football through real competition, shared moments and the passion that sits at the heart of the game.
[FOR IMMEDIATE RELEASE] SELANGOR, 7 FEBRUARY 2026 - Sports Direct Malaysia brought the spotlight to football performance and grassroots passion with Sports Direct x adidast: STRIKE, a one-day event on Saturday, 7th February 2026 that celebrated authentic gameplay, community spirit and the spaces where football truly begins. The day saw local teams compete in fast, high-intensity matches while experiencing adidas’ SS26 Predator and F50 League Firm Ground Boots in real game conditions. Celebrating authentic gameplay, community spirit and the spaces where football truly begins.
Held at the Selangor FC Training Centre, STRIKE placed amateur and social football teams at the centre of a competitive 5-vs-5 matchday experience shaped by pace, skill and decisive moments. From the opening group matches through to the final, the tournament reflected the intensity and energy of football at community level. The event was elevated by a vibrant matchday setting featuring live DJ sets by DJ Ziqq and a live performance by singer Lil J, to create an atmosphere that blended competition with culture.
Highlights from the event included professional players Wan Zack Haikal and Haykal Danish joining the action at the final stage as special guests to play alongside the finalists. Haikal wore the adidas F50 League Firm Ground Football Boots, while Danish showcased the adidas Predator League Firm Ground Boots, offering spectators a closer look at how speed, control and execution translate in live match situations. The tournament concluded with MPKj FC emerging as champions.
David Forsey, APMEA General Manager at Frasers Group, commented: “The idea behind STRIKE is to give local football a platform that feels real and meaningful. By putting grassroots teams at the heart of the experience, we’re celebrating the level of the game where community, competition and passion naturally come together”.
Sarah Tam, Senior Manager, Brand, adidas Malaysia, added: “At adidas, we design our football boots to perform where the game is truly played, on the pitch, in real moments. Seeing the Predator and F50 worn in live match conditions highlights how each boot is built to support different playing styles to help players maximise speed, control and decision-making to ensure that they can perform at their best in every phase of the game.”
The adidas Predator League and F50 League Firm Ground Football Boots featured during STRIKE are now available at Sports Direct online and in-stores with prices from c. RM179 to RM1,099 depending on the specific model and configuration. Visit us at www.sportsdirect.com.my to shop.
About Sports Direct
Sports Direct is a leading retailer for sports and fitness, retailing footwear, clothing, and equipment. A brand driven by purpose; our mission is to use the powers of sports to champion the legend in everybody. Whatever your sport, whatever your style and whatever your ambition, we offer the quality and choice to make anyone feel like a winner.
Whether it’s football, running, training, boxing, walking, badminton, cycling, or swimming, we aim to serve, support and inspire with products that bring out the best in everyone. What started as a high-street store has evolved into the ultimate destination for sport and fitness, serving millions of customers every week over 30 countries.
Sports Direct Malaysia is one of the key territories within the regional growth strategy in Southeast Asia. For more information, visit Sports Direct at www.SportsDirect.com.my.
About Frasers Group
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Group’s growth and change in market identity.
Led by Chief Executive Michael Murray, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. Frasers Group provides consumers with access to the world’s best Sports, Premium and Luxury brands by providing a world-leading retail ecosystem and continues to be a leader in the industry.
Frasers Group is committed to rethinking retail by driving digital innovation and providing unique store experiences to its consumers globally.