Nike - For Every Run

For Every Run

Don't let the weather discourage you. This summer, defy the heat with Nike for every run.

Nike Liverpool Home Kit 2024/2025

Liverpool Home Kit 2024/2025

Shop the new Liverpool 2024/2025 home kit today for a fresh, match-day ready look.


Since 1971, Nike has been the premier name in sports apparel and footwear. Known world over for the that distinctive Swoosh and that iconic tagline, ‘Just Do It’, Nike is a brand that has continually pushed the boundaries of sportswear technology and helped athletes achieve remarkable things. Nike is trusted by so many sporting superstars, from Michael Jordan and Tiger Woods to Cristiano Ronaldo, Rafael Nadal and so many others, solidifying the brand’s immense popularity and reliability. Nike don’t just stop at sport either, having taken the world of street fashion by storm with the incredible Nike Air Max range, before branching out into stylish casual clothing and must-have accessories to truly dominate their field. Sports Direct is a proud long-term partner of Nike as Europe’s largest sports retailer bringing the world’s largest sportswear brand closer to you, helping everybody rock the Swoosh whatever they’re doing.



Shine on the pitch, unlock new precision and power with the Nike Ready Pack.

Nike FAQ's

Nike was founded by Phil Knight and Bill Bowerman on January 25th 1964, initially known as Blue Ribbon Sports, before the company changed its name to Nike Inc. on May 30th 1971, inspired by the Greek Goddess of Victory, Nike.