What Is Chase The Pace series?
Chase the Pace is Sports Direct Malaysia's signature running series, created to bring runners of all levels together through a shared passion for movement, performance, and community.
More than just a run, Chase the Pace is a platform where beginners, recreational runners, and experienced athletes can connect, learn, and grow together.
Each session combines educational sharing, product experiences, community runs, and meaningful connections, giving participants the opportunity to learn from experienced coaches and runners, discover the latest performance footwear, and build confidence throughout their running journey.
Held across multiple cities in Malaysia, Chase the Pace partners with leading sports brands and local running communities to create meaningful experiences that inspire people to move further, run stronger, and unlock their potential.
No matter where you are in your running journey, Chase the Pace is a place to keep improving, stay motivated, and share the experience with a community that runs alongside you.
Educational Sharing
Product Experience
Community Connection
Runners' Development
CHASE THE PACE X NEW BALANCE
Building on the momentum of Chase the Pace, Sports Direct returns with a new chapter alongside New Balance, a four-part running series designed to support runners as they train towards the KL Standard Chartered Marathon (KLSCM) 2026.
The opening session brought together three Kuala Lumpur running communities; Brand New Waves, Square One, and RSS Run Club; each leading a dedicated pace group so runners of every level could train at a pace that suited them, whether easy, steady, or race-focused.
The event also introduced the Chase the Pace Core 3, three runners from different run clubs who will share their training journey over the next four months as they prepare for KLSCM.
Through the highs, challenges, and everyday moments of marathon training, their stories reflect what Chase the Pace is all about: showing up, staying consistent, and chasing running goals together.
CHASE THE PACE X ADIDAS
The Chase The Pace x adidas series travelled across Klang Valley, Pulau Penang, Terengganu and Johor Bahru, bringing together runners from local communities through a shared passion for movement, performance, and connection.
At each stop, participants had the opportunity to experience the adidas Adizero EVO SL through guided community runs, allowing them to test its lightweight design and responsive cushioning in real running environments.
Beyond the run, each session featured educational sharing on running performance, recovery, mobility, and injury prevention, providing runners with practical knowledge to enhance their performance and support their long-term running journey.
By combining Educational Sharing, Product Experience, Community Connection, and Runner Development, the series delivered more than just a running event. It created meaningful experiences that inspired runners to move further, run stronger, and unlock their full potential while strengthening Sports Direct's running community across Malaysia.