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That iconic Crocodile has another new home in the USC by Sports Direct catalogue. Since 1933, Lacoste has been a huge player in the French fashion game, founded by tennis player René Lacoste - nicknamed The Crocodile. Originally manufacturing revolutionary tennis shirts for Lacoste himself to wear, the brand soon moved into fashion and casualwear and shot to fame with the help of designer Christophe Lemaire. There are many different arms to the Lacoste brand, all of which are popular, from clothing and footwear to accessories and lots more, with options for men, women and kids too. Lacoste is a name that truly belongs in everybody's wardrobe.